Art?

This is the new video of Florence and the machine's new single, drumming.

http://www.youtube.com/watch?v=TpLXQorSQe8

It's an excellent song and i love it, i was a bit taken aback though I have to say when i saw the video. The issue is that this is a video by Old Florence who is hailed as an underground-y, arty singer, quite the opposite of Beyonce for example. The woman nearly got the mercury prize for christ's sake, and in the video she has a choreographed dance, in a leotard no less!!! Choreographed like a Lady Gaga video, not a Feist's 1234, mind you. And it's not that I have anything against choreography, quite the opposite. I just think that if mercury prize nominees produce these videos, that are a cross between Madonna's 'like a prayer' and Beyonce's 'single ladies' then what should we expect from the ladies in question themselves?

Where is art heading towards?
Will Antony show us his abs, JLS style, in his new video, I wonder....